Transcript
When it comes to your institution's campus, appearances can make or break the student and visitor experience. Today, the challenge of attracting students to campus is greater than ever before. A 2021 survey found that total college enrollment fell 3.5% (600,000 students) compared to 2020-a number seven times worse than the decline a year earlier.1 Making an immediate impact with well-maintained grounds and clean, safe facilities plays a major role in drawing students to campus, increasing alumni donations, and enhancing on-campus revenue.
Partnering with an experienced facility services provider can ensure your campus offers attractive, comfortable, and sustainable learning environments for years to come.
ABM COMPREHENSIVE FACILITY SERVICES CAN BENEFIT:
1. ENROLLMENT AND STUDENT RETENTION
- 64% The percent of students that want increased cleaning and sanitizing on campus2
- Freshman average annual enrollment increase at the University of Maine following facility renovation and upgrades3
- #1 Insufficient facilities are listed as a top threat to the success of higher education4
- The campus tour is frequently cited as the most important aspect of the college recruitment process5
2. ALUMNI SUPPORT
- 47% of alumni donors give to their alma mater because they feel "deep school pride"6
- 80% of alumni organizations report"blogs, social media, and e-newsletters" as having the most impact on alumni engagement, meaning publicized infrastructure updates or photos of well- maintained grounds can help drive online involvement
3. PARENT AND VISITOR SATISFACTION
- 48% of parents with high schoolers rank campus cleanliness and indoor air quality in the top three most important college decision factors
- 21% of parents became more interested in a school's commitment to sustainability than they were before the pandemic
- 86% The percent of parents that rank the look and feel of campus as either important or somewhat important when it comes to college selection
The COVID-19 pandemic has decimated the higher education industry and campuses across the country have paid the price: $183 billion to be exact. Developing a game plan to foster health and safety confidence in both students and parents can be the first step towards rebuilding your budget, enhancing the student experience, and providing productive, sustainable learning environments.
A great education starts with great surroundings. Learn more at ABM.com/Higher-Ed
Sources:
1. Spring Enrollment's Final Count is in Colleges Lost 600,000 Students chronicle com
2. Best Safety Practices and Policy, According to Students | Inside Higher Ed
3. Increased Challenges Face the Physical Campus New England Board of Higher Education
4 The Impact Campus and Facilities Have on Image and Enrollment Gerdien.com
5. The Significance of Campes Visitations to College Choice and Strategic Enrollment Management Wiley Online Library & The Ultimate Collection of Statistics for Alumni Engagement Giving and Menbership alumniaccess.com
7. 15 Alumni Engagement Statistics That W Help Hose Your Strategy socialtoastercom
8. Carpus cleanliness and indoor air quality ranked in top vee most important factors for college or university selection| JLL
9. How Much Has Covid Cost Colleges? 5183 Billion chronicle.com
